Table of contents
Defining Product Value in Industrial Markets
N. Mohan ReddyThe search for a better grasp of the what, why and how of productvalue is analogous to the quest for the Holy Grail. Just when you thinkthat you finally have a handle on it, the…
Seeing is Being: The Natural Way to Success
Harry AlderOrthodox management science has underestimated the power ofcreative thinking and the use of mental imaging techniques in goalachievement. In the world of sport a range of…
Pricing for International Business Development
Richard A. LancioniPricing is a primary factor in international business success.Conventional price definitions are too narrow and a wider definition,taking account of intangible as well as tangible…
Should Companies Support Causes: A Strategic Analysis
Alf H. WalleIf marketers are to devise campaigns and marketing mixes which areintended to influence those consumers who espouse social, political andenvironmental causes, they need an…
Second‐Generation Entrepreneurs: Passing the Baton in the Privately Held Company
Richard L. OsborneThe succession of second‐generation entrepreneurs to control of thefamily business created by their fathers is a challenging, oftenunsatisfactory process. A study of ten…
The Whys and Wherefores of New Technology Adoption
David A. PreeceGiven the inherent flexibility of new technology, there is a rangeof possibilities for its utilisation in organisations. This implies, forexample, that alternatives for…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb054826. When citing the article, please…
The “Alignment” Theory: Creating Strategic Fit
Norman H. ChornIt should be recognised that any strategy or management style isappropriate only in a particular set of circumstances, therefore thesearch for universally applicable strategies…
An Ethical Framework for Purchasing Decisions
Paula J. Haynes, Marilyn M. HelmsAs the importance of the purchasing function in corporationsincreases, there has been a concurrent increase in the importance ofethics in the purchasing environment. The…
The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s
Christian GrönroosIn this article the marketing strategy continuum concept ispresented and a number of marketing and management consequences arediscussed. It demonstrates the need for a marketing…
ISSN:
0025-1747Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Journal of Management History (Archive)Editor:
- Brandon Randolph-Seng (Editor-in-Chief)