Management Decision: Volume 47 Issue 4

Corporate marketing: apocalypse, advent and epiphany

John M.T. Balmer

Corporate marketing is a marketing and management paradigm which synthesises practical and theoretical insights from corporate image and reputation, corporate identity, corporate…

Reflections on corporate reputations

Robert Worcester

The purpose of this paper is to illustrate the importance of corporate reputation to the management of contemporary organisations.

Corporate brand reputation and brand crisis management

Stephen A. Greyser

This paper aims to provide insights into the what, why, and how of recognising corporate brand crisis through a synthesis of organisational experiences with threats to brand…

Rhetoric and reputation: some thoughts on corporate dissonance

David Bernstein

The purpose of this paper is to consider the nature and ongoing incidence of what is termed “corporate dissonance”, making explicit reference to developments relating to corporate…

Uncovering the corporate brand's core values

Mats Urde

This paper aims to describe the uncovering of a corporate brand's core values and implications for strategic management of its track record.

Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived

John M.T. Balmer

The principal purposes of this paper are to provide normative advice in terms of managing the British Monarchy as a Corporate Heritage Brand and to reveal the efficacy of…

Call for papers

The 10th ICIG Symposium: Corporate marketing and identity: reflections and directions

John M.T. Balmer, Stephen A. Greyser