Management Decision: Volume 62 Issue 2

Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

The objective of this paper is to define a structural equation model (SEM) that examines how fashion consumers' expectations of consumer brand engagement (CBE) influence purchase…

Reality or utopia? The happiness of university academics in their professional performance: evidence from an emerging country (Mexico)

The main objective of this work is to design a statistical multiple regression model that helps to empirically explain the impact of economic incentives, management style…

How entrepreneurship drives life satisfaction among people with intellectual disabilities (PwID): a mixed-method approach

The high and persistent unemployment rates of people with intellectual disabilities (PwID) reveal the wide gap that still remains to be bridged. Entrepreneurship combinedly with a…

Women's happiness and brand content marketing

This study analyzes the effect of content marketing on women's happiness through eudaimonia and hedonism factors and the final result on desires and actions taken.

Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok

This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, Prada and Ermenegildo Zegna on the social networks Instagram, Facebook and TikTok in…

Because I'm happy: exploring the happiness of shopping in social enterprises and its effect on customer satisfaction and loyalty

This research analyzes the role of happiness associated with sustainable purchases in social enterprises (SEs) as a key precursor of prosocial behavioral responses through…

Grassroots football club stakeholders' sponsorship: the role of happiness and shared values

This research serves to determine causal configurations of corporate social responsibility (CSR) conditions that best influences grassroots football club stakeholders to meet a…

Make me happy, make it credible – the effect of CSR message framing on online brand engagement

The objective of this study is to investigate the differential impact of gain versus loss message framing on the effectiveness of corporate social responsibility (CSR…

Exploring social responsibility, social marketing and happiness using artificial intelligence, automated text analysis and correspondence analysis

This work aims to examine the communication on Twitter of the most responsible companies in Spain to identify the topics covered on corporate social responsibility (CSR) from the…

Happiness management through corporate volunteering in advancing CSR

To respond to recent calls for better understanding of the complexities related to happiness management, especially from the employees' perspective, this study examines how…

The impact of corporate social responsibility types on happiness management: a stakeholder theory perspective

The main purposes of this research are: first of all, to re-classify the types of corporate social responsibility (CSR) into primary stakeholder-oriented CSR and secondary…

Coalescence of CSR and happiness for corporate sustainability: a systematic review of literature

The study aims to understand how corporate social responsibility (CSR) and happiness are used together in various research studies to serve the ultimate goal of corporate…

Do organizational commitment and consumer satisfaction mediate the relationship corporate social responsibility-sustainable performance? Assessing happiness management in Spanish wineries

The research aims to analyze the effect of corporate social responsibility (CSR) on sustainable performance (SP), as well as the mediating effect of organizational commitment (OC…

The impact of perceived corporate social responsibility on consumer happiness and brand admiration

This study examines the effect of perceived corporate social responsibility (CSR) on consumer happiness and brand admiration as a consequence of consumer happiness. It suggests an…

Effective communication in BIM as a driver of CSR under the happiness management approach

Building information modeling (BIM) is a growing technology and methodology for project design in the construction industry. However, when the project design team designs with BIM…

The benefits for European companies and investors of promoting happiness through high-performing work policies

In this paper, the authors tested if promoting the workforce's happiness (through high performance work policies or HPWP) and well-being in European Public companies relates to…

A public service management model as an antecedent for citizen satisfaction and fiscal policy

The study of citizens' perceptions of the performance of public services and their relationship with the taxes allocated to them is of great interest in the context of public and…

Exploring the domain of relationship between happiness management in organizations and the environment

Organizational happiness has received exponential attention in recent years. To offer an over-view for future research gap, this article produces a comprehensive review by…