Planning Review: Volume 15 Issue 2
Table of contents
Staff intrapreneurs?
William E. RothschildA lot of major corporations are slashing staff positions and dispensing with platoons of experienced staff specialists, most of whom had developed methodologies proving their own…
Dun & Bradstreet sets its own speed limits
Robert M. RandallFor the past several years corporate America has reported anemic earnings, yet Dun & Bradstreet has merrily continued to record 15 percent earnings increases. Making money in good…
South Korea: Who will ride the dragon?
William D. Coplin, Michael K. O'LearyConstitutional uncertainty clouds the horizon in South Korea. Despite a strongly rebounding economy, uncertainty continues over the timing and format of the elections that will…
A comparison of long‐range planning in South Korea, Japan, and the U.S.
Boo Ho RhoLong‐range planning is really a phenomenon of the Eighties in South Korea. Historically, the concept was introduced in the mid Sixties, influenced by the country's first five‐year…
Books
Milton Leontiades, William S. RoyceThis is a wise book about management, not another book about miracles from the Orient. Masaaki Imai believes that in corporate races the turtles can still beat the hares if they…
Corning converts to strategic marketing
Arthur Daltas, Philip McDonaldThis case illustrates some of the principles in the authors' article, “Barricades to Strategic Marketing Thinking,” which appeared in the January/February 1987 issue of Planning…
Using management system balance sheets
R. Henry Migliore, Neal BratschunThe Management System Balance Sheet (MSBS) is a nonfinancial balance sheet that presents employees' evaluation of a firm's management system in terms of assets and liabilities…