Planning Review: Volume 6 Issue 1

Planning for profit

Bradley T. Gale

One hundred and ninety of the world's largest and most diversified companies have added a new capability to their arsenal of planning tools. They have tapped into a new and unique…

Numerical tests for the business environment

James B. Smith

The planner who is asked to justify an economic forecast — for example, an average annual inflation rate of 6.5% during the next five years — can respond with detailed…

A new place at the table

Rudolf Knoepfel

More than anything else, the first pictures of our world as a beautiful blue‐green and white globe hanging in the eternal black space of the universe, which the astronauts brought…

Inferential monitoring: A matter of brain

Bennett Goodspeed, Charles Hess

Computer models for forecasting have been greeted with enthusiasm, only to be quietly shelved a few years later. One begins to wonder why the ultimate scientific tool has not…

Our electronic library

According to Richard Adington of United Technologies Corp., an extensive knowledge of the marketplace can enable the marketer interested in strategic planning to envision…

The new politics of regulation

Richard S. Landry

In the 1920s the role of the federal government in the United States could be neatly and briefly identified as the functions highlighted in Adam Smith's Wealth of Nations:…

Planning's own waterfall

Charles H. Granger

Planning efforts can be sharpened by cascade analysis, a technique that some users simply refer to colloquially as a waterfall table. It compares the record of forecasts with…

Zero‐base budgeting

Darryl J. Ellis, Peter P. Pekar

Zero‐base budgeting (ZBB) provides top management with detailed information concerning the money needed to accomplish desired ends. Each expenditure is analyzed in terms of…