Table of contents
Success in New Product Development: The Lessons from the Past
Ian Barclay, Mark BensonThe major research studies into success and failure in new productdevelopment that have been conducted over the last 40 years arereviewed. These have provided consistent evidence…
1093
New Product Development: Organisation and Current Practice
Ian Barclay, Mark BensonThe results of a three‐year research programme into the currentpractice and organisation of new product development are described. Theresults of a major survey of some 150…
1755
New Product Development: Theory into Practice
Ian Barclay, Mark BensonA two‐year experimental programme to apply the research findings ofa research programme into the practice and organisation of new productdevelopment is described. It was conducted…
3123
The Role of Management: Introducing and Operating New Manufacturing Technology
Ian Barclay, Patricia LuntWhen a company considers the introduction of new technology, acomplete appraisal is required. Such an appraisal should encompass notonly the short‐term factors of a financial and…
306
ISSN:
0143-7739Online date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Professor Martin McCracken
- Prof Paul Humphreys