Table of contents
Ford, Pilkington and Ericsson ring in the changes
Globalization, deregulation, and a growing knowledge workforce have radically altered the role of the modern manager. The ability to lead organizational change is no longer a…
Comparing new product development strategies at Bass and Carlsberg‐Tetley
New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the…
Xerox aims to be model of self‐improvement
In this century there is likely to be more self‐examination by manufacturing industries. This is not a case of firms putting themselves in the psychiatrist’s chair; rather…
Converting Web users to Web shoppers
There is an old direct marketing saying that half the population won’t buy mail order. It does not matter how much you reduce the perceived barriers, these people are that way out…
How jewels provide a sparkling image
Recent advertisements for a hair care product feature a simpering model saying: “Because I’m worth it”. They reveal a simple truth about the way advertising works and the choices…
Sustaining a quality initiative
What are the most important factors to consider when introducing a quality initiative? Should you focus upon process and people in equal measures? And how could you ensure that…
EasyJet and Southwest lead the way
The airline industry was dealt a hammer blow by the terrorist attacks on the USA last September. With passenger confidence damaged, many large carriers are facing desperate times…
The myths and misconceptions of e‐commerce
Everyone knows the party is over for the dotcoms. The morning after, some party guests have completely disappeared, others are regretting their behavior and promising to be…
Eco‐efficient goals at Du Pont
Visitors to poor countries often comment on the lack of waste they see. People with very few possessions have little choice but to recycle their own limited resources. Affluent…
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele