Table of contents
Smart strategy counts for more than big talk at Palm Inc.
It is a comforting aspect of the business world that the race is not inevitably won by the biggest and meanest kids on the block. Smaller organizations can often compete with and…
LVMH brand for success, thanks to know‐how from the top
If this company were split up, I would give you the property, plant and equipment and I would take the brands and trade marks and I would fare better. This commonly held belief…
Taking the mantle at Mattel
In May 2000, Robert A. (“Bob”) Eckert, a former vice‐president at Kraft Foods, Inc., walked into the world’s largest toy company to face a monumental challenge. Mattel Inc. was…
Developing customer relationships at Hallmark and BCE
Next time you receive a birthday‐card that really catches your eye, it might have been thought up by the Hallmark Idea Exchange. This is not a team made up of the best and…
SMEs learn to go global
The immediate goal for any small to medium‐sized enterprise (SME) is to survive and maintain its independence. But, sooner or later, a small company will probably want to expand…
Self‐audit for quality improvement
Recall the recent highly publicized case of a sport‐utility vehicle tire recall, in which a quality system registrar was implicated by the tire manufacturer’s management for…
Using knowledge imaginatively
Anyone who has been through a strategy‐planning process knows that it begins with remembering and codifying what an organization knows about itself, its products and its markets…
Exercise is good for you and good for your company
The tracks and treadmills of regular exercise are littered with good intentions. New memberships at gyms and health clubs always spike in early January but few people stay the…
Fusing biotechnology and product innovation
Recent years have seen the market opportunity for innovative bioscience products grow rapidly. For instance, the human clinical diagnostics field is now a $17 billion world‐wide…
UK industry’s cultural decline
Despite considerable effort and significant improvements over the past decade, the productivity and competitiveness of UK industry are under even more pressure. Whilst UK industry…
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele