Table of contents
Creating strategic taglines
Kimberley FreemanTo share key thoughts about creating the perfect tagline.
Microsoft's fighting future: Software giant's dilemmas and lessons in ring craft
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Innovating business strategies through strategic communities: DoCoMo's use of external expertise in the development of 3G technology
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
P&G groomed for global dominance: Gillette strives for cutting‐edge expertise
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
BASF stands for bringing about a super‐efficient future: How a chemical conglomerate merged greenbacks with green thinking
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Ford drives ahead with quality control: Morals and ethics of delivering reliability
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Defining knowledge management: Knowledge management or not knowledge management? That is the question
Reviews the scope, purpose and meaning of knowledge management (KM) and uses a case study to demonstrate the clear, tangible benefits a well researched and delivered KM strategy…
Hard cases: Life and death lessons from Wang Laboratories, Snow Brands and GM
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
How Zara fashions its supply chain: Home is where the heart is
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
The best of UK innovation: Exploiting new markets
To examine the innovations of this year's Royal Academy of Engineering MacRobert Award winners.
Natural innovation: The growing discipline of biomimetics
To examine how inventors are using natural systems and structures as models for technological innovation and design.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele