Strategic Direction: Volume 26 Issue 7

Talent management: ensuring your people give you the competitive edge

HR and people management have become increasingly important in the current economic climate. This paper examines how these key issues are approached.

Better business by design: Cut down on risk by creative thinking

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Coming to terms with a social revolution: New networking – for better or worse – is here to stay

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

The Scottish National Blood Transfusion Service: Increasing donor relationships and loyalty through marketing

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Where's CSR in our sci‐fi future?: Movie‐maker's message to business bad guys

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Taking the subway to get from A‐B: Simple messages and complex marketing

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

When outsourcing goes from wrong to right: The importance of the neutral, experienced party

Reviews a case study of how an outside consultant turned an expensive stand off between two firms into a success.

New ways to focus on innovation: Outsiders might have the answers

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Exploiting innovation: What the shape reveals

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Achieving patient wellbeing through creative design: Putting patients' emotional needs center stage

The purpose of this paper is to describe an innovative initiative carried out at the Mayo Institute focused on improving the well‐being of patients; details the problem solving…

Interview with Alison Esse: Director, The Storytellers Ltd

The purpose of this paper is to provide an interview with Alison Esse, Director of The Storytellers Ltd, an organization that has harnessed the power of Storytelling to help…

Once an outsider, always an outsider? CEO origin, strategic change, and firm performance

Marketing in the age of sustainability

Diary

Putting a new face on your brand (displacement marketing)

Beware confusion over family wills

Competitive horizon

The dark energy at the heart of the “dark art” of marketing

Co-creating strategic risk-return management

Conceptualizing corporate entrepreneurship strategy

Web Technologies for Commerce and Services Online

Emerging trends in the recovery marketplace (effect on the marketplace of the recovery from the global financial crisis)

The strategic specialist and imperfect competition in a limit order market

From relics to relevance for the Trust (marketing strategy at the UK’s National Trust)

Plaiting pricing into product categories and corporate objectives

When strategy pales: lessons from the department store industry

Chasing Cool. Standing out in Today’s Cluttered Marketplace