Strategic Direction: Volume 31 Issue 11

Taking Cisco into a new era: The critical role of leadership development

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

R & D culture revolution in the NHS: Creating “faster and easier” clinical research

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Public convenience, private company: Building leadership in Royal Mail Group

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The learning process that has reinvigorated project managers: How COWI’s engineers learn to think like business people

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Powerol generates new markets: Telecom backup provides opportunities

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Fast fashion goes global: Benetton’s changing strategy

– To trace the development of the Benetton Group and describe the causes and consequences of the clothing retailer’s transition from a market-driving to a market-driven strategy.

Why do consumers switch brands?: Needs and expectations must be monitored constantly

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Strategists who look to both past and future: Prospective hindsight offers a new approach to decision-making

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The (lost) art of war: How strategic thinking is being forgotten, and how to get it back

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Exploring new worlds with corporate social responsibility: Innovation and social awareness are asset drivers

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

How to build a business: Uncovering entrepreneurial activity

– This paper aims to deconstruct entrepreneurial orientation (EO) using a business model framework.

Spying and social media: Dos and don’ts for guerrilla marketing in the Internet Age

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Prisoner of the past: Exploding the innovation myth

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizon