Strategic Direction: Volume 32 Issue 2

Made in India: an interview with Mr Vimal Mahendru, CEO, Indo-Asian Fusegear Ltd.

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Towards effective global talent management: The central role of employees

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Making the most of Facebook and Twitter?: How top companies are failing in their social media strategies

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Making middle-market firms the center of attraction: Strategic communication counts for reaching stakeholders

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Thriving in a downturn: aligning corporate strategy and the economic context to ensure stable growth

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Hiring the right executive: Sales or marketing orientation?

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Social media as the path to a marketing strategy: Companies must become “curators” to meet the challenge

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Strategic look at making M & A less risky: Broadening conception of investment decision-making process

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Sleeping with the enemy: Strategic benefits of competitor relationships

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The jeans genie: KKCL’s growth in the Indian fashion apparel market

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Routine route to anticipating the future: How firms might integrate strategic foresight

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizons