Equal Opportunities International: Volume 26 Issue 7
Table of contents - Special Issue: Equality and diversity in marketing
Guest Editors: Finola Kerrigan, Anja Schaefer
Gender role portrayals and sexism in Spanish magazines
Marcelo Royo‐Vela, Joaquin Aldás‐Manzano, Ińes Küster‐Boluda, Natalia Vila‐LopezThe purpose of the paper is to analyse the male and female stereotypes in Spanish magazine advertising during the last three decades of the twentieth century in order to determine…
Internal marketing and the enactment of sexual identity
Sam Bairstow, Heather SkinnerThe purpose of this paper is to explore issues surrounding the enactment of a lesbian, gay or bisexual person's sexual identity and their role as an internal customer of…
Painting equality: female artists as cultural entrepreneurial marketers
Ruth RentschlerThere is growing interest by marketers in historical accounts that paint early female artists as entrepreneurial marketers. The purpose of this paper is to challenge the…
The ethics of marketing in Muslim and Christian communities: Insights for global marketing
Paul Gibbs, Mustafa Ilkan, Stavros PouloukasThis paper takes advantage of the closeness of two secular, separated communities on the island of Cyprus to study how controversial products and forms of offensive advertising…
“Radical mainstreaming” of fairtrade: the case of The Day Chocolate Company
Bob Doherty, Sophi TranchellThe purpose of this paper is to further develop the recent discourse surrounding the mainstreaming of fairtrade (FT) products, particularly the concepts of “radical…
Vulnerable consumers: the social impact of branding on children
Stuart Roper, Binita ShahThe purpose of this paper is to focus on a relatively unexplored area of branding literature, which is a study of the social impact of branding upon “tweens,” pre‐adolescent…