Table of contents
Applying Research to Decision Making
Stephen KingThe author states that the Market Research Society may have to take on the job of making it clearer what the role of researchers is, since the individual may be in no position to…
207
How Should We Initiate Effective Research?
Colin GreenhalghIt is commonplace that survey research should be initiated by a properly constructed “brief”. Yet despite this, there is very little guidance in the literature as to what it…
351
“Internal” Marketing Information in Manufacturing Firms
K.J. BloisThere is an evident need for more detailed internal information in manufacturing firms. It must be accepted that even where the need is recognised by marketing staff, there will…
212
An Overview of Marketing Planning in UK Service Companies
Gordon E. GreenleyThis article focuses on the approaches that companies' marketing services take in the planning of their marketing operations, based on a recent survey of UK companies that market…
696
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss