International Marketing Review: Volume 1 Issue 1

STRATEGIC MARKET PLANNING: THE JAPANESE APPROACH

Warren J. Keegan

The decisive Japanese victories in competitive confrontations with U.S. and European companies in a broad range of basic industries and in certain high technology industries like…

TRAINING ACROSS NATIONAL BOUNDARIES

Simon Majaro

This paper explores the role of training in small, medium and large organisations, then goes onto examine the plethora of complications that arise when a company with a large…

PHYSICAL DISTRIBUTION MANAGEMENT IN INTERNATIONAL MARKETING

James R. Stock, Douglas M. Lambert

The International Physical Distribution Environment Involvement in international markets requires an awareness of the variables — both controllable and uncontrollable — which…

INTERNATIONAL MARKETING PLANNING: THE GAP BETWEEN THEORY AND PRACTICE

Malcolm McDonald

This paper is based on a thesis which identifies and evaluates the marketing planning practices of British industrial goods companies operating internationally and examines the…

A MARKET SHARE ANALYSIS OF INTERNATIONAL TRADE

Jon M. Hawes, C.P. Rao

Stagflation and persistent balance of trade deficits during the 1970's encouraged government policy makers in many countries to seek improvements in export market performance…

EFFECTIVENESS OF GOVERNMENT EXPORT ASSISTANCE FOR U.S. SMALLER‐SIZED MANUFACTURERS: SOME FURTHER EVIDENCE

Gerald Albaum

Introduction and Methodology Current statistics indicate a considerable untapped potential in overseas markets, particularly for the smaller U.S. companies. The role of federal…