International Marketing Review: Volume 1 Issue 2

EXPLORING STRATEGIC ASPECTS OF EXPORT MARKETING

Lyn S. Amine, S. Tamer Cavusgil

Introduction In approaching the field of export marketing, the practitioner and the academic researcher face the same dilemma — a host of unanswered questions about the “best”…

JAPANESE EXPORT MARKETING: STRUCTURES, STRATEGIES, COUNTERSTRATEGIES

Johny K. Johansson, Ikujiro Nonaka

Against the success of Japanese exporting companies during the last decade, a brief but comprehensive review of the factors behind their performance is presented. Based on a…

IMPACT OF EXPORT GROWTH EXPECTATIONS ON SMALLER FIRMS

Michael R. Czinkota, Michael L. Ursic

This article reports the findings of a survey of export attitudes and behavior of small‐ and medium‐sized U.S. manufacturing firms. Companies are differentiated according to their…

EXPORT INFORMATION SOURCES — A STUDY OF THEIR USAGE AND UTILITY

Peter G.P. Walters

This article discusses the role of information in the export development process and identifies some recent findings regarding the utilisation of export information sources…

FIRM INTERNATIONALIZATION, TRANSACTION COSTS AND STRATEGIC CHOICE

Stan Reid

Export expansion is usually conceptualized as a progressive organizational commitment ultimately leading to an international enterprise. However, such deterministic export…

PRODUCT‐DEVELOPMENT PROCESSES IN THE MULTINATIONAL FIRM

Ilkka A. Ronkainen

A number of studies have assessed problems involved in introducing new products abroad and marketing them effectively on a global scale. This article focuses on the…