Table of contents
Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate
Imad B. Baalbaki, Naresh K. MalhotraBy standardizing the marketing effort over similar worldwidesegments and differentiating it across dissimilar worldwide segments,the international marketing manager is able to…
8359
Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country
Sam Okoroafo, Lloyd C. RussowExamines the impact and significance of marketing strategyvariables on performance in a developing country which has institutedmarket reform measures. Changes in marketing…
484
Sales Training Practices: A Cross‐national Comparison
Robert C. Erffmeyer, Jamal A. Al‐Khatib, Mohammed I. Al‐Habib, Joseph F. HairThe aftermath of the 1990 Middle East war and the region′ssubsequent exposure to Western technologies and lifestyles hascontributed to an accelerated opening up of Arabic culture…
391
Multinational Market Portfolios in Global Strategy Development
Gilbert D. Harrell, Richard O. KieferGlobal marketing planning is complex, requiring a full set of toolsand techniques to understand the market, the competition and theorganization′s unique resources. Successful…
1897
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan