Table of contents
Market Concentration versus Market Diversification and Internationalization: Implications for MNE Performance
S. Ade OlusogaInvestigates the influence of market concentration, marketdiversification and internationalization strategies on the performanceof multinational enterprises (MNEs). Using a sample…
1609
Consumer Profiles and Perceptions: Country‐of‐origin Effects
Paul Chao, K.N. RajendranCountry‐of‐origin research has concentrated on the examination ofconsumer product perceptions or attitudes towards products made indifferent countries based on a variety of…
1849
Impact of Host Country Market Characteristics on the Choice of Foreign Market Entry Mode
Yung‐Chul Kwon, Leonard J. KonopaFocuses on characteristics of a host country′s market thatinfluence a firm′s entry mode choice of exporting versus producing inthat foreign country. A survey was conducted among…
5331
Relative Importance of Firm and Managerial Influences on International Technology Licensing Behaviour
Kwaku Atuahene‐GimaInvestigates the relative effects of organizational and managerialfactors on the firm′s propensity to acquire new technology throughlicensing from foreign non‐affiliated…
196
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan