International Marketing Review: Volume 10 Issue 4

Subject:

Table of contents

Case Note: The Evolution of Distribution Systems: A Framework for Analysing Market Changes in Eastern Europe: The Case of Hungary

Rene Dentiste Mueller, James Wenthe, Peter Baron

Examines food distribution in Hungary as a case study for changesoccurring in Eastern European food markets. The analysis is based onmodels of evolution of food distribution…

Managerial Implications of the North American Free Trade Agreement

Paul Herbig, Ken Day

The United States has entered into a tripartite Free TradeAgreement with Canada and Mexico with a planned 1 January 1994 debut.What are the possibilities of a North American…

The Effects of Alternative Measures of Country of Origin on Objective Product Quality

Vince E. Showers, Linda S. Showers

Describes an effort to explore the relationship between objectivemeasures of product quality and country of origin. Consumers Unionratings of automobile maintenance performance…

Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers

Kyung‐il Ghymn, Laurence W. Jacobs

Reports on a study of the relative importance of 17 import decisionvariables as rated by Japanese import managers. A systematic sample of52 managers representing different…

Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan