Table of contents
Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary
Richard EttensonThe economic reforms sweeping Eastern Europe and the former SovietUnion point to a critical need for consumer‐based market research in theregion. In this study, conjoint analysis…
1864
A Cross‐cultural Study of a Global Product in Israel and Australia
Richard Alan KustinA limited number of tests have been made on the potential of globalproducts and fewer still on cross‐cultural comparisons. The presentstudy empirically tested consumer perception…
238
Marketing Strategies for Mature Products in a Rapidly Developing Country: A Contingency Approach
Moonkyu Lee, In‐Ku Lee, Francis M. UlgadoReports the findings of a study that examined the relative impactof various marketing strategies on the performance of mature products ina rapidly developing country, South Korea…
478
The Future of Sogo Shosha in a Global Economy
Alan T. Shao, Paul HerbigThe Japanese “sogo shosha” – Japanese GeneralTrading Companies – have played a major role in the phenomenalgrowth of the Japanese economy. Throughout the century, sogo shosha…
452
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan