Table of contents
Ethnocentric Tendencies, Marketing Strategy and Import Purchase Behaviour
Joel HercheReports on an analysis of the relative importance of various marketingmix strategies and consumer ethnocentric tendencies in the decision topurchase imports undertaken via a…
5090
An Attitudinal Model to Determine the Export Intention of Non‐exporting, Small Manufacturers
Eugene D. Jaffe, Hanoch PasternakProposes and tests a model for determining export intention amongnon‐exporting small and medium‐sized manufacturers. The model positsthat export intention is a function of three…
1623
Export Competitive Advantages: The Relevance of Firm Characteristics
Constantine S. KatsikeasIn drawing attention to certain important gaps in the exportingliterature, reports on a systematic study of the export competitiveadvantages of indigenous manufacturers in a small…
4734
The Choice of Variables for Segmentation of the International Market
L. NachumLittle is known about the explanatory value of variables commonly usedfor international segmentation. Therefore there are only vague criteriafor guiding the choice of variables…
3991
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan