Table of contents
Pilot Study Research Note: The Employment of Foreign Language Specialists and Export Success – The Case of New Zealand
Peter Enderwick, Michele AkoorieA sample of “successful” (defined as those winning a major export in theprevious three years) and less successful New Zealand companies werecompared in terms of their use of…
Factors Influencing International Channel Choice of Small Business Exporters
B. Ramaseshan, Mark A. PattonGiven the paucity of studies investigating international channel choiceamong small business exporters, examines the influence of selectedvariables on international channel choice…
Research Note: Students as Subjects in Advertising and Marketing Research
Ugur YavasThe cost and data‐gathering problems associated with research indeveloping countries can be partially remedied by using students assurrogates of other populations. Reports the…
Cross‐cultural Business Gift Giving: A New Conceptualization and Theoretical Framework
Wiboon Arunthanes, Patriya Tansuhaj, David J. LemakOffers a parsimonious conceptual framework to provide a more systematicassessment of cross‐cultural business gift practices. Uses the high andlow context classification of…
Study Note: Determinants of Internationalization of Franchise Operations by US Franchisors
Ben L. Kedia, David J. Ackerman, Donna E. Bush, Robert T. JusticeExamines some of the factors that lead to internationalization offranchising operations. Data were collected from 142 US franchisors andsubjected to discriminant and factorial…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan