Table of contents
Research note: international marketing management: a separate academic discipline?: An empirical assessment of the need for specialist education and training
Sylvester O. MonyeInternational marketing management is rarely considered as anacademic area that deserves separate and specific curriculum. Examinestwo primary questions which challenge this…
An empirical investigation of consumer perceptions of “made in USA” claims
Thomas J. MaronickA sample of 400 consumers in a mall intercept copy test were shownone of four print advertisements for two consumer products (one complex,one simple). Two of the advertisements…
Ideal and actual product adaptation in US exporting firms: market‐related determinants and impact on performance
Jean L. Johnson, Wiboon ArunthanesInvestigates how export market characteristics such as localgovernment regulation, infrastructure differences, export market lag,cultural differences, end‐user differences in…
Uncertainty and foreign direct investment: the role of moderators
M. Krishna Erramilli, Derrick E. D′SouzaThe strength of the relationship between uncertainty and the firm′sdecision to engage in foreign direct investment (FDI) is moderated byfactors such as capital intensity and firm…
Export assistance: Another look at whether we are supporting the best programmes
Dave Crick, Michael R. CzinkotaProvides comparative empirical evidence drawn from studies carriedout in the USA and the UK respectively. Indicates that even allowing forthe time period between studies…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan