International Marketing Review: Volume 12 Issue 5

The marketing implications of foreign direct investment in private Hungarian firms

Graham J. Hooley, Tony Cox, David Shipley, Jozsef Beracs, Krizstina Kolos

Since the collapse of the Berlin Wall and the accompanying socialand political revolutions of 1989 a great deal has been written aboutthe need to attract foreign investment…

Consumers in the transition to a market economy: Hungary, 1989‐1992

Lawrence Feick, Robin Higie Coulte, Linda L. Price

As Hungary makes the transition from a centrally‐planned to amarket‐based economy, its consumer markets are changing rapidly, with adeluge of new brands and products, new stores…

Ethnocentrism of Polish and Russian consumers: are feelings and intentions related

Linda K. Good, Patricia Huddleston

Investigates ethnocentric tendencies of Polish and Russianconsumers and whether tendencies vary by country, demographiccharacteristics and store type (formerly state owned or…

Jitex: a case study of apparel marketing in the Czech Republic

Suzanne Loker

As Czech apparel and textile firms have moved towards privatizationfollowing the 1989 revolution, they have reduced their dependence on thestate‐owned export organization…

Attitudes of Czech managers towards markets and marketing

Marie Pribova, Ronald Savitt

Management attitudes, Examines the attitudes of a cross‐section ofCzech managers with regard to their perceptions about changes broughtabout by the transformation process…