Table of contents
Formulating adaptive marketing strategies in a global industry
Tung‐lung ChangMarketing adaptation has been considered a factor critical to afirm′s success in international markets. In order to know how companiescan effectively adapt their marketing…
Non‐price determinants of intention to purchase counterfeit goods : an exploratory study
Chow‐Hou Wee, Soo‐Jiuan Ta, Kim‐Hong CheokCounterfeiting is a serious problem besetting an increasing numberof industries. It affects not only products whose brand name issynonymous with its quality or flavour, but also…
Information search and efficiency of consumer choices of new cars : country‐of‐origin effects
Paul Chao, Pola B. GuptaThe country‐of‐origin (CO) literature has traditionally focused onconsumer product evaluations which are presumed to occur during theevaluation of alternative stages of the…
Research note: a study of direct selling perceptions in Australia
Richard A. Kustin, Robert A. JonesDirect selling as a type of non‐store retailing continues toincrease internationally and in Australia in its use and popularity. Onenon‐store retailing method, multilevel…
Research note: marketing accounting services: A cross‐cultural comparison
N.C. Mangos, B.H. Roffey, J.A. StevensReviews research on marketing attitudes, strategies andeffectiveness of marketing tools in accounting firms in the USA, UK,Hong Kong and Australia, and compares the findings with…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan