Table of contents
Market orientation and business performance: some European evidence
Leyland Pitt, Albert Caruana, Pierre R. BerthonWhile market orientation has almost been taken for granted by both academics and some practitioners, attempts to define and operationalize the construct have been very limited…
A typology of distribution channel systems: a contextual approach
Keysuk Kim, Gary L. FrazierThe channels literature lacks a classification scheme for channel systems which can provide insights to their development and management. Consideration of the channel context is…
Influences on the adoption of global marketing decision support systems: A management perspective
William J. McDonaldDevelops a model of the influences on adopting global marketing decision support systems (MDSS) by global marketing organizations. The focus is on the expectations, beliefs…
On the way towards developing a global screening model
Lloyd C. Russow, Sam C. OkoroafoAims to identify and test criteria useful in screening potential worldwide opportunities. International business literature suggested the criteria which were applied in six…
Competitive environmental scanning and export involvement: an initial inquiry
Jeen‐Su Lim, Thomas W. Sharkey, Ken I. KimPresents an initial inquiry into the role of competitive environmental scanning in the internationalization process. Explores specifically the relationship between dimensions of…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan