Table of contents
Ongoing export motivation: differences between regular and sporadic exporters
Constantine S. KatsikeasIn addressing certain important gaps in the export marketing field, reports on a systematic study of the factors stimulating the current exporting activities of manufacturing…
The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign products
Mohammed Y.A. Rawwas, K.N. Rajendran, Gerhard A. WuehrerWhen countries differ in the perceived quality of their products, country‐of‐origin (CO) labelling influences consumer choice. While the influence of nationalism on perceived…
The dual motives of participants at international trade shows: An empirical investigation of exhibitors and visitors with selling motives
Kåre HansenInternational trade shows have become a significant promotional tool for exporters. However, little academic research has been used to examine the role of trade shows within…
International differences in product perception: a product map analysis
David B. MacKay, Robert F. EasleyShows that traditional product mapping methods for product positioning analysis fail in international settings due to the high variability of product preferences within each…
Creative problem‐solving styles in the USA and Japan
Paul Herbig, Laurence JacobsExplores the cultural differences between Japan and the USA as they influence in the practice of creativity. Western logic reflects its Cartesian heritage of a clear, linear path…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan