Table of contents
Think local, organize…?
Ingo Theuerkauf, David Ernst, Amir MahiniLooks at a recent survey of leading US consumer companies, which highlights the gap between the international goals that top managers espouse and the organizational approaches…
Entrepreneurial networking in Japanese management
Kimio Kase, James Yu‐Shan LiuDiscusses the concept of networking structure for the co‐ordination in the corporate decision‐making process in Japan. Looks at networking at a micro level based on empirical and…
Global account management: the new frontier in relationship marketing
George S. Yip, Tammy L. MadsenExplains the concept of global account management and the forces driving it. Provides a framework to help managers to recognize why and when to use it and how to implement it…
Country managers: the next generation
Jon I. Martínez, John A. QuelchAddresses the role of the country general manager in multinational corporations (MNCs). Identifies four distinct types of country manager and attempts to mesh this typology with…
Implementing global marketing strategy: An interview with Whirlpool Corporation
Ilkka A. Ronkainen, Ivan MenezesWhirpool Corporation is the world’s leading marketer of major appliances. Its growth in the last ten years from a mostly domestic manufacturer to a global player is the result of…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan