Table of contents
Managing technology transfer to China: Conceptual framework and operational guidelines
Manucher FarhangDevelops a conceptual framework for transfer of technology between firms across borders. Uses the experience of Swedish firms in China to suggest some operational guidelines for…
2003
Standardization of international marketing strategy by firms from a developing country
Shaoming Zou, David M. Andrus, D. Wayne NorvellExamines empirically the standardization of international marketing strategy from the perspective of Colombian exporting firms. Also investigates standardization of the finer…
13917
Cohesiveness in Japanese distribution: a socio‐cultural framework
Stephen F. Pirog, Peter A. Schneider, Danny K.K. LamWestern marketers typically find the Japanese distribution system perplexing and difficult to penetrate. In fact, US trade negotiators have accused the Japanese government of…
1396
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan