International Marketing Review: Volume 14 Issue 5

The Internet and international marketing

Jim Hamill

The recent explosion of international business activity on the World Wide Web will have a profound impact on the study and practice of international marketing as we move towards…

Export marketing and the Internet: Experiences of Web site use and perceptions of export barriers among UK businesses

Roger Bennett

A survey of the characteristics and experiences of 148 UK exporting businesses which possessed sites on the World Wide Web was completed and respondents’ perceptions of the…

Business‐to‐business market making on the Internet

Lisa R. Klein, John A. Quelch

Explores the emergence of market‐making as a viable business model on the Internet. Exploratory field research suggests that business‐to‐business marketers with international…

Consumer attitudes towards Internet advertising: A social contract perspective

Mary Ellen Gordon, Kathryn De Lima‐Turner

Advertising on the Internet can be viewed as a social contract between advertisers and Internet users. The attributes comprising this contract are: access to advertisements…

International online marketing of foods to US consumers

Gregory K. White

Examines US consumers’ reactions to 20 domestic and international Internet sites marketing specialty food products. Analyses respondents’ ratings of site characteristics and use…

Small business use of the Internet: Findings from Australian case studies

Simpson Poon, Paula M.C. Swatman

Internet use among small businesses has recently become a popular topic for researchers in the fields of marketing, information systems and entrepreneurship. In view of the media…