International Marketing Review: Volume 14 Issue 6

An examination of the cross‐cultural female response to offensive sex role portrayals in advertising: A research note

John B. Ford, Michael S. LaTour, Earl D. Honeycutt, Jr

Compares adult women’s perceptions of sex role portrayals in advertising across demo‐graphically‐diverse samples from the USA, New Zealand, Japan and Thailand. Tests a structural…

Strategic orientation and export success: an empirical study

Van R. Wood, Kim R. Robertson

Reviews and synthesizes the literature addressing the concept of strategic orientation and examines the relationship between strategic orientation and export success. Uses survey…

A taxonomy of countries based on inventive activity

Ricardo P. Leal, Thomas L. Powers

Technological innovation is a major competitive input that directly translates into long‐term competitive advantage. Presents the results of research that examines innovative…

Emerging market conditions and their impact on first mover advantages: An integrative review

Cheryl Nakata, K. Sivakumar

Reports that, with sluggish growth in the developed markets of the world and increasing globalization, companies are turning to newly emerging markets for business expansion…

Entity context and format induced instability in multiattribute ratings of country image

Sanjeev Agarwal, R. Kenneth Teas, John K. Wong

Multiattribute ratings of country‐image are commonly obtained to study the influence of country‐of‐origin on product preference and purchase decisions. Usually, such ratings are…