International Marketing Review: Volume 15 Issue 1

Cross‐cultural sales negotiations: A literature review and research propositions

Antonis C. Simintiras, Andrew H. Thomas

States that the involvement of a sales organisation in international business requires sales interactions that transcend national boundaries. Understanding the complexities of…

Emerging issues related to marketing and business activity in Asia Pacific

Nicolino Strizzi, G.S. Kindra

Assesses five trends that will be likely to affect the nature of trade and investment in Asia Pacific in the coming decade. These include infrastructure upgrading, public sector…

Dissemination of market orientation in Europe: A conceptual and historical evaluation

Tevfik Dalgic

Attempts to reach some meaningful conclusions on the issue of why market orientation practice and research in general started later in Europe than in North America. With the aid…

Research note:The psychographic segmentation of the female market in Greater China

Jackie L.M. Tam, Susan H.C. Tai

Attempts to segment the female consumers’ market in Greater China (the People’s Republic of China, Taiwan, and Hong Kong) by employing principal component factor analysis and…