International Marketing Review: Volume 15 Issue 3

Viewpoint: marketing in the information age ‐ can we plan for an unpredictable future?

Bodo B. Schlegelmilch, Rudolf Sinkovics

Asserts that new technology will completely change the business environment as we know it. Highlights the interrelated changes that are already occurring: mushroom companies;…

Formation and performance of multi‐partner joint ventures: a Sino‐foreign illustration

David A. Griffith, Michael Y. Hu, Haiyang Chen

This study examines the factors influencing the number of partners forming an international joint venture (IJV) and the resultant outcome on performance. Various theoretical…

Measuring export performance in service industries

D. Steven White, David A. Griffith, John K. Ryans, Jr

Increases in the international marketing of services have created a need to better understand the determinants of service export performance measures. While numerous studies…

KEY ACCOUNT MANAGEMENT: Using key accounts as partners to get to the learning organization

Dennis J. Cahill

This article presents the concept of the “learning organization” as a means to establish and preserve competitive advantage. This concept, relatively new and most familiar to…

Key to key account management: relationship (guanxi) model

Y.H. Wong

Key account management has been increasingly important in international markets. Key account programs differ considerably across countries and firms but all organizations have to…

International Marketing

Vivienne Shaw

Global Marketing and Advertising: : Understanding Cultural Paradoxes

Sandra Vandermerwe