Table of contents
Cultural values and personal selling: A comparison of Australian and Hong Kong retailers’ promotion preferences
Kim Shyan Fam, Bill MerrileesThis paper compares the promotional practices and perceptions between two countries of disparate cultural backgrounds, namely Australia and Hong Kong. The paper argues that the…
5035
Cross‐cultural advertising in Europe: An empirical survey of television advertising in France and the UK
Jeryl Whitelock, Jean‐Christophe ReyThis paper presents the findings of a survey of television advertisements broadcast on French and UK television channels. The findings show that advertisements which have elements…
6386
Reactions to different types of ads in Belgium and Poland
Patrick De Pelsmacker, M. GeuensThe communication effect of four types of alcohol advertisement, i.e. humorous, warm, erotic and non‐emotional, are studied in Belgian and Polish samples of young consumers. Ad…
2984
Global corporate visual identity systems: Standardization, control and benefits
T.C. Melewar, John SaundersThis research study investigates the relationship between the degree of headquarters control and standardization of Corporate Visual Identity System (CVIS) among British companies…
5004
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan