International Marketing Review: Volume 16 Issue 3

A Review of Marketing Ethics: An International Perspective

Bodo Schlegelmilch

International and Cross‐cultural Management Research

Otto Andersen

Cultural closeness as a facet of cultural affinity: A contribution to the theory of psychic distance

Jonathan S. Swift

Deals with the relationship between cultural closeness and cultural affinity. The basis of the research is that a correlation exists between the level of affinity (or “liking”…

Australian import managers’ purchasing decision behavior: an empirical study

Kyung‐il Ghymn, Peter Liesch, Jan Mattsson

Reports a pilot study of the relative importance of import decision variables as rated by Australian managers. A systematic sample of 104 Australian managers representing…

Case study: Developing a pan‐European co‐marketing alliance: the case of BP‐Mobil

Matthew J. Robson, Mark A.J. Dunk

Over the past 15 years, firms have entered increasingly into international strategic alliances, often with a partner firm in the same business in order to accelerate market…

Consumer desire to buy and use products in international markets: How to capture it, how to sustain it

Van R. Wood, John R. Darling, Mark Siders

Focuses on two fundamental issues facing firms competing in the global arena, namely – how should executives responsible for success in international consumer markets allocate…