Table of contents
Viewpoint – Export performance measurement: reflective versus formative indicators
Adamantios DiamantopoulosWhile the conceptualization and operationalization of export performance has been receiving increased attention in the literature, practically all multi‐item measures of export…
Selected antecedents and components of ethical decision‐making processes of American and South African marketers – A cross‐cultural analysis
Anusorn Singhapakdi, Nicola Higgs‐Kleyn, C.P. RaoCompares the personal ethical ideologies of idealism and relativism of American marketers with their South African counterparts. The perceptions of ethical problems, ethical…
The relationships between market‐driven learning and new product success in export markets
Tiger Li, J.A.F. Nicholls, Sydney RoslowAlthough the impact of market‐driven learning on new product success in export markets is assumed in the literature, its role is not yet empirically tested due to an absence of…
KEY ACCOUNT MANAGEMENT – Advertising agency management of domestic and international accounts
Douglas M. Sanford, Lynda MaddoxExamines similarities and differences in account management, the use of formal account reviews, and the role of interpersonal relationships in domestic and international accounts…
Some effects of changes in brand management systems: issues and implications
Lea Prevel KatsanisAsserts that the traditional approach to brand management is changing and there has been a quiet shift towards a new structural paradigm in the marketing organization. This change…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan