Table of contents
Marketing planning and the policy environment in the European Union
Debbie Thorne LeClairWhile global economic conditions create incentives for new market entry and expansion strategies, the environmental factors affecting these strategies must be fully considered…
Tobacco promotion restrictions – An international regulatory impasse?
Janet Hoek, Robert SparksThe promotion of tobacco products has received detailed attention. However, this research has focussed on the effects of tobacco advertising or sponsorship, and how restrictions…
Product and process certification – Systems, regulations and international marketing strategies
Ilan Vertinsky, Dongsheng ZhouAsymmetries in information, where sellers have more information than buyers about product qualities, may prevent firms from supplying some goods and services despite the fact that…
Legal issues associated with international Internet marketing
Michael T. Zugelder, Theresa B. Flaherty, James P. JohnsonMarketing organizations are establishing Websites at an unprecedented rate. Despite this rapid growth, many firms are developing Websites with an inadequate understanding of the…
Trademark rights in gray markets
Irvine Clarke, Margaret OwensParallel importation, the selling of trademarked products through unauthorized distribution channels, can erode trademark image, strain channel relationships and disrupt global…
An analysis of product category restrictions in advertising in four major East Asian markets
Charles R. Taylor, Mary Anne RaymondMany nations have restrictions on advertising in certain product categories. This paper examines product category restrictions on advertising in four large East Asian markets…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan