Table of contents
The future of relational research in international marketing: constructs and conduits
Tim Ambler, Chris StylesReviews relational research in marketing and makes suggestions for its application internationally. Issues relating to nature and role of relationships are highlighted…
The influence of physical, beneficial and image properties on responses to parallel imports
Swee Hoon AngParallel imports are authentic products that challenge those sold through authorized dealers. Such imports are fast becoming popular, especially in Asia. Authorized dealers need…
Applying international reference price ‐ Market structure, information seeking and consumer welfare
Oded Lowengart, Shlomo MizrahiExamines the conditions and different structural settings in which a retailer is likely to apply an international reference price strategy to an imported product. We define the…
Determinants and benefits of global strategic marketing planning formality
Myung‐Su Chae, John S. HillGlobal strategic marketing planning has become increasingly important with the advent of worldwide competition and the growing rapidity of change in the international marketplace…
Congruence of domestic and export marketing strategies ‐ An empirical investigation of its performance implications
David B. Stewart, Andrew McAuleyDiscusses the concept of strategic composites, based upon the linkage of domestic and export marketing strategies of small, medium sized manufacturing firms. Four distinct…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan