Table of contents
VIEWPOINT: The myth of global strategy
Alan M. RugmanSuggests that globalization is a myth and does not exist in terms of a single world market with free trade. States that instead business is triad‐based, with companies operating…
Perception of export barriers to Mercosur by Brazilian firms
Paulo Azzi da Silva, Angela da RochaThis study analyzes the perceptions of export obstacles to the Mercosur by top executives of Brazilian companies located in the state of Riode Janeiro. Differences in perceptions…
The marketing strategies of French and German companies in the UK
Vivienne Topajka ShawThis paper presents the findings of a study of the marketing strategies and headquarters‐subsidiary relationship of 186 German and 113 French subsidiaries operating in the UK…
Leadership and cooperation in marketing channels: A comparative empirical analysis of the USA, Finland and Poland
Rajiv Mehta, Trina Larsen, Bert Rosenbloom, Jolanta Mazur, Pia PolsaMarketing channels exist in an increasingly competitive international and global environment. Consequently, many firms have reengineered their marketing channels systems by…
International marketing serials: a retrospective
Michael R. Hyman, Zhilin YangThe content of selected international marketing serials, published from 1985 to 1998, is examined. Results show that the authors published in these serials tend to be affiliated…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan