Table of contents
Solving old problems, learning new things and forgetting most of them: Distribution, internationalisation and networks
David FordThis paper examines some of the striking similarities and differences in issues and conceptual structure between three seemingly disparate areas of study over a 50‐year period;…
Strategic firm type and export performance
Aviv Shoham, Felicitas Evangelista, Gerald AlbaumThis study adopts the Miles and Snow typology as a framework for analyzing export performance of manufacturing firms. The study investigates the role of distinctive competence and…
Assimilation effects in country image research
Ravi Parameswaran, R. Mohan PisharodiThe effects of acculturation and assimilation are significant parts of consumer research. However, a void exists in cross‐cultural research with a near‐absence of assimilation…
Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines
Zafar U. Ahmed, James P. Johnson, Chew Pei Ling, Tan Wai Fang, Ang Kah HuiThis study examines country of origin (CO) and brand effects on consumers’ quality perceptions, attitudes, and purchase intentions with respect to a service‐industry product…
Key success factors in bidding for hallmark sporting events
Hans M. Westerbeek, Paul Turner, Lynley IngersonHallmark sporting events often are commercially driven entertainment entities which represent an economically important part of the overall sport industry. Because of the high…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan