Table of contents
Limits of internationalization theories in an unlimited world
Catherine N. Axinn, Paul MatthyssensThis paper proffers the viewpoint that existing theory in internationalization is insufficient to explain the currently observed behaviors of firms in the international business…
Measuring cross‐cultural service quality: A framework for assessment
Anne M. Smith, Nina L. ReynoldsThe trend towards internationalisation in many service industries has increased the need for both managers and academics to collect cross‐cultural/national consumer‐perceived…
A multinational examination of the “(non‐) domestic product” effect
Michael LoefflerThis paper discusses country‐of‐origin effects for automotive brands in France, Germany, Italy and Spain. The focus is on two subdimensions of country‐of‐origin effects…
Franchising in global markets: towards a conceptual framework
C.M. Sashi, Devi Prasad KaruppurWhen is franchising the appropriate organizational form for implementing marketing strategy in global markets? In this paper we identify conditions under which franchising…
Selecting marketing managers to effectively control global channels of distribution
Michael Harvey, Milorad M. NovicevicGlobalization of organizations necessitates the development of a network organizational configuration. This new form of organization requires managers to become boundary spanners…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan