International Marketing Review: Volume 20 Issue 3

Subject:

Table of contents

International business negotiations: Present knowledge and direction for future research

Nina Reynolds, Antonis Simintiras, Efi Vlachou

Global companies increasingly rely on the effectiveness of business negotiations for their survival and growth. As an important business function for creating and maintaining…

9884

Social capital and the dynamics of business negotiations between the northern Europeans and the Chinese

Rajesh Kumar, Verner Worm

The paper assesses the impact of social capital on the dynamics of Sino‐northern European business negotiations. It is argued that, while conflicting negotiation styles create…

3027

Negotiation approaches: direct and indirect effect of national culture

Xiaohua Lin, Stephen J. Miller

The focus of the study is on direct and indirect effects of national culture on negotiation behavior in international business. It argues that negotiation approach is conditioned…

11919

A comparative analysis of sales training in Europe: Implications for international sales negotiations

Sergio Román, Salvador Ruiz

When negotiation parties belong to different cultures, training can either increase or decrease negotiation differences in order to decrease or increase, respectively, the…

2752
Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan