Table of contents
Strategic marketing planning: a twenty‐first century perspective
Warren J. KeeganLooks back at the Viewpoint from the first issue of International Marketing Review in order to reflect on how things have changed in the intervening 21 year period. The author…
The influence of behavioural and organisational characteristics on the success of international strategic alliances
Saleema Kauser, Vivienne ShawWith the current trend toward globalisation and the increasing competitive and technological challenges of today's environment the formation of international strategic alliances…
Some important factors underlying ethical decisions of Middle‐Eastern marketers
Janet K. Mullin Marta, Anusorn Singhapakdi, Ashraf Attia, Scott J. VitellThis study analyzes the marketing ethics decision‐making process of Middle‐Eastern marketers. In particular, it examines the relative influences of ethical perceptions, perceived…
International market entry mode strategies of manufacturing firms and service firms: A resource‐based perspective
Ikechi Ekeledo, K. SivakumarThis research has two major purposes: developing and testing a resource‐based framework for entry mode choice and ascertaining the extent to which the determinants of foreign…
Does country of origin matter for low‐involvement products?
Zafar U. Ahmed, James P. Johnson, Xia Yang, Chen Kheng Fatt, Han Sack Teng, Lim Chee BoonThis empirical study focusses on consumers’ attitude to low‐involvement products, bread and coffee, in a newly‐industrialized nation. Using data from 236 consumers in Singapore…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan