Table of contents
Why marketers need a new concept of culture for the global knowledge economy
Nigel HoldenMarketers are berated for their dependence on Hofstede and his concept of culture which stems from nineteenth century anthropology. International marketing studies need a new…
Identifying successful marketing strategies by export regional destination
Nora Lado, Ester Martínez‐Ros, Ana ValenzuelaThis study develops a model that explains export sales volume by destination based on a company's export marketing strategy. A seemingly unrelated regression model (SURE…
Consumer attitude toward gray market goods
Jen‐Hung Huang, Bruce C.Y. Lee, Shu Hsun HoGray market activities have become global, occurring not only in less developed or volatile markets, but also in many well‐developed markets. Although the gray market problem has…
Global procurement of service activities by service firms
Masaaki Kotabe, Janet Y. MurrayGlobal procurement of service activities has received an increasing amount of managerial attention in recent years. Service firms seem to have begun sourcing part of their service…
Virtual exhibitions: an exploratory study of Middle East exhibitors' dispositions
Liz Lee‐Kelley, David Gilbert, Nada F. Al‐ShehabiThe recent concept of the “virtual exhibition” (VE) arose from an excess of demand over availability of traditional (physical) exhibitions. This initiative emerged from the…
An inquiry into born‐global firms in Europe and the USA
Gary Knight, Tage Koed Madsen, Per ServaisCompanies that internationalise at or near their founding, “born globals,” are emerging in great numbers world‐wide. Characterised by a specific Gestalt of marketing‐related…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan