Table of contents
Values and collective self‐esteem as predictors of consumer susceptibility to interpersonal influence among university students
Fredric Kropp, Anne M. Lavack, David H. SilveraThis cross‐cultural study examines inter‐relationships between values (using the list of values), collective self‐esteem (CSE), and consumer susceptibility to interpersonal…
A comparative study of the management styles of marketing managers in Australia and the People's Republic of China
Patrick S. Poon, Felicitas U. Evangelista, Gerald AlbaumThe objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the People's Republic of China (PRC).
Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea
Young Sook Moon, Kara ChanThe objective of this study is to investigate to what extent advertising appeals in Hong Kong and Korea are different, and whether the differences between the two countries can be…
Emergence of a third culture: shared leadership in international strategic alliances
Carlos M. RodríguezUnderstanding how managers in position of leadership experience culture is essential to avoid instability and poor performance in international strategic alliances. This study…
The influence of country image structure on consumer evaluations of foreign products
Michel Laroche, Nicolas Papadopoulos, Louise A. Heslop, Mehdi MouraliThis study was designed to extend knowledge of cognitive processing of country of origin cues by refining the concept of country image and investigating its role in product…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan