Table of contents
Providing more or providing less?: Accounting for cultural differences in consumers' preference for variety
Andreas Herrmann, Mark HeitmannResearch on cross cultural differences in preference for variety is scarce. Such research is important because it addresses a marketing instrument for which substantial cultural…
SME retailer internationalisation: case study evidence from British retailers
Karise Hutchinson, Barry Quinn, Nicholas AlexanderThe internationalisation of large multinational retailers is well documented and much research attention has been given to their motives and strategies for expansion. Yet, no…
Foreign diversification vs concentration strategies and firm performance: Moderating effects of the market, product and firm factors
Francisco J. Mas, Juan L. Nicolau, Felipe RuizThe purpose of this study is to examine the impact on firm performance of foreign concentration vs diversification strategies, as well as the moderating role played by market…
Understanding international web site usage: A cross‐national study of German, Brazilian, and Taiwanese online consumers
Nitish Singh, Georg Fassott, Mike C.H. Chao, Jonas A. HoffmannThe technology acceptance model (TAM) has been one of the most influential theories in the information technology literature, but it has not been used in the marketing literature…
Leveraging internal competency and managing environmental uncertainty: Propensity to collaborate in international markets
Syed H. Akhter, Fernando RoblesThe choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan