International Marketing Review: Volume 23 Issue 2

Opportunities for marketing researchers in international entrepreneurship

Chris Styles, Richard G. Seymour

Entrepreneurship is a growing phenomenon in world markets. In response, the past two decades have seen increasing attention given to research and theory development in the area of…

Consumer ethnocentrism: an integrative review of its antecedents and consequences

Mahesh N. Shankarmahesh

To provide an integrative review of the antecedents and consequences of consumer ethnocentrism (CET).

Cultural differences in, and influences on, consumers' propensity to adopt innovations

Sangeeta Singh

The purpose of this paper is to investigate the relationship between national culture and adoption of new products, ideas, or behaviour to suggest a framework for distinguishing…

Customer perceptions of service dimensions: cross‐cultural analysis and perspective

Lawrence F. Cunningham, Clifford E. Young, Moonkyu Lee, Wolfgang Ulaga

The purpose of this paper is to present the results of a study that examined how customers in the USA, France, and Korea perceived and classified a set of 13 services based on…

Choice of foreign market entry mode in service firms

Anders Blomstermo, D. Deo Sharma, James Sallis

The purpose of this study is to examine the relationship between foreign market entry modes and hard‐ and soft‐service firms. The paper investigated which foreign market entry…

Editorial