Table of contents
Service innovation strategy and process: a cross‐national comparative analysis
Ian AlamOnly limited attention has been paid to the issue of new service development (NSD) in a cross‐national context. To address this critique of the literature a comparative…
Accelerated internationalisation: evidence from a late investor country
José Pla‐Barber, Alejandro Escribá‐EsteveRecent studies are trying to adapt the explanation of the internationalisation process to new environmental conditions. This paper aims to offer evidence of the existence of a…
Excitement or sophistication? A preliminary exploration of online brand personality
Shintaro OkazakiThis study attempts to identify the brand personality dimensions that American firms intend to create in the mind of online consumers by using “forms of online communications”…
Extending the construct of consumer ethnocentrism: when foreign products are preferred
Jill Gabrielle Klein, Richard Ettenson, Balaji C. KrishnanThis research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products.
Beyond national culture: implications of cultural dynamics for consumer research
C. Samuel Craig, Susan P. DouglasTo develop a more thorough understanding of culture in a rapidly changing global environment.
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan