Table of contents - Special Issue: Issues and advances in international marketing research
Guest Editors: Rudolf R. Sinkovics, Thomas Salzberger
The psychometric properties of eTail quality: An international investigation across product categories
Albert Caruana, Michael T. EwingThe links between quality and customer satisfaction, retention and loyalty in offline retail settings are well established. It therefore seems fair to posit that quality will also…
An illustration of modeling moderating variables in cross‐national studies
Rosanna Garcia, Destan KandemirThis paper seeks to explore how moderation can and should be modeled in cross‐national/cultural contexts. A multi‐national study of consumer involvement is utilized to demonstrate…
Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement
Thomas Salzberger, Rudolf R. SinkovicsThe paper investigates the suitability of the Rasch model for establishing data equivalence. The results based on a real data set are contrasted with findings from standard…
Researching the socio‐cultural context: putting social representations theory into action
Elfriede PenzThis paper aims at contributing to the conceptual and methodological advancement of international marketing research.
Employing information communication technologies to enhance qualitative international marketing enquiry
Sharon Loane, Jim Bell, Rod McNaughtonExtant international marketing enquiry has been widely criticised for lacking scope and ambition. Typically, empirical investigations have involved single market studies employing…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan