Table of contents
Branding and the externalisation of production
Roger StrangeAn increasing number of consumer goods are being produced in industries which may be characterised as “buyer‐driven” commodity chains, where the various stages of production are…
Behavioral attributes and performance in international strategic alliances: Review and future directions
Matthew J. Robson, Dionysis Skarmeas, Stavroula SpyropoulouThe aim of this study is to provide a methodical, analytical, and focused review of international strategic alliance (ISA) studies examining empirically behavioral attributes'…
Relational exchange in US‐Japanese marketing strategic alliances
Kevin E. Voss, Jean L. Johnson, John B. Cullen, Tomoaki Sakano, Hideyuki TakenouchiTo develop and test a new model of relational exchange in marketing‐oriented non‐equity international strategic alliances.
The influence of liability of foreignness on market entry strategies: An illustration of market entry in China
Haiyang Chen, David A. Griffith, Michael Y. HuThe purpose of this study is to examine how liability of foreignness (LOF) influences multinational enterprises (MNEs) market entry strategy.
Globalizing internationals: product strategies of ICT manufacturers
Peter Gabrielsson, Mika Gabrielsson, John Darling, Reijo LuostarinenA highly interesting research problem relates to how international information and communication technology (ICT) manufacturers from small and open economies (SMOPECs) can meet…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan